How to market your mobile application in China ?

You've probably heard millions of times about the booming Chinese mobile market and the success of smartphone apps. This market is a battleground for companies looking to be the best in the industry. However, this is not an easy task, because this market has its specificities. You don't market your website and app on a smartphone in the same way. In this article, we are going to detail some key solutions that allow you to brand your mobile app in China.

Set up the content of your request

You need to think about the content of your application. We advise you to
read what he said. Have you ever heard of this slogan : Think local, act local ? You must adapt your application to the Chinese audience and even three times more than on your website. Why ? The Chinese have their own mobile habits. The way of perceiving the mobile app is really different from the West to Asia.

For example, you need to update yourself on new features or put on special effects during Chinese New Year. The information you are going to display on your application must also be very clear and easy to access. Nor should we create too many sub-divisions which could confuse the Chinese consumer. You must create unique content, depending on the type of strategy you have decided to choose.

Integrating key tools into your application

There are a few tools that you really need to integrate into your application. You have probably all heard of the QR code. You will find it everywhere and can scan it where you can get the information you need. It can be used in different ways. You can integrate it into your app to let your audience enjoy promotions or offers. Or you can simply use them to drive your customers to other social media pages or using it as an interactive and creative medium.

Second, you can integrate other relevant keys to help you promote your content later. For example : location tools, your audience demographics, and user interests. The idea is to make your customers become loyal to your app. If you can grab the attention of this target, then you can potentially get some pretty great returns on your investment.

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